Threads articles

How the platform works, how accounts grow on it, what to do by hand and what to hand to the assistant.

What Threads is and how to use it

A plain guide to Threads: what kind of network it is, how it differs from Instagram and X, how to sign in and how to start running an account.

How the Threads algorithm works

What drives reach on Threads: freshness, replies, how long a post lives. A breakdown across 46,000 posts with measured response.

How to promote a Threads account

What actually works for growth on Threads: comments in other people's discussions, consistency and post format. Based on 46,000 public posts.

How to get followers on Threads

Where Threads followers actually come from, how many comments it takes and why fake numbers don't work. With math and platform figures.

What to post on Threads: a study of 46,000 posts

What length, form and delivery work on Threads. Not advice but measurements: length, paragraphs, questions, emoji and hashtags against real response.

Auto-posting on Threads: how to set it up without getting limited

How auto-posting on Threads works, how it differs from blasting templates and what the platform does when activity is too fast. From our own experience.

Threads for business: how to use the platform for clients

Why a business needs Threads, how it differs from Instagram for sales, and how to run a company account so orders come in, not complaints about ads.

Is there monetization on Threads and how people earn there

Does Threads pay creators, which ways of earning on the platform actually work, and where to start if your account is still small.

How to earn on Threads: four ways that work

A breakdown of ways to earn on Threads — your own product, ads, affiliate programs and traffic. With an honest take on what each one takes.

Buying followers on Threads: how it works and what it gives

An honest breakdown of buying followers on Threads: what it gives, what it doesn't, the risks, and how to use it without ruining the account.

Buying likes on Threads: when it helps and when it hurts

How buying likes on Threads works, whether it helps you reach the feed, what the risks are and in what combination it makes sense.